In this progressing and increasingly competitive commercial landscape, attaining optimal market access is becoming extra challenging for pharmaceutical/medical device patrons. In the stir of the global economic crisis, ever increasing costs and abating healthcare budgets, payers have a significant and growing influence on a product’s commercial success. The need to demonstrate clinical and economic evidence of a product to providers, healthcare decision-makers and payers is becoming the central component to a product’s success.
MarksMan Healthcare Communications is a Health Economic and Outcomes Research (HEOR), Medical Writing and Healthcare Analytics consulting, committed in providing the highest level of scientific evidence to optimize the value and health impact of medicines and health technologies. We offer customised information solutions for all stages of product’s life-cycle and therapeutic categories. We utilise the expertise of our trained professionals to provide accurate, consistent and concise product, disease and therapeutic area information.
Our experienced and trained analytics team provides HEOR, Real Wold Evidence (RWE) and market access support to large and small life science companies. We further provide services pertaining to “Medical Affairs, Medical Devices, Real World Data Curation and Healthcare Analytics”
Evidence synthesis involves a broad spectrum of review types, and scoping review is one such method, which, true to its name, is an effective technique to “scope” a broad topic in a research field. Unlike other types of reviews, scoping reviews can map the essential concepts underpinning a field of study and clarify working definitions […]
Health technology assessment (HTA) is a process that evaluates the safety, efficacy, and cost-effectiveness of medical technologies, such as drugs, medical devices, and diagnostic tests, in order to inform decision-making about their use in healthcare. It is a multidisciplinary approach that explores health technologies from clinical, economic, and the larger societal viewpoint. (1) Living HTA […]
Living systematic literature reviews (SLRs) are a type of SLRs that are continually updated by periodically including relevant new evidence as and when it becomes available. SLRs are often considered to occupy the top of the evidence pyramid because they synthesize evidence from different sources and present a summary of the evidence, thus enabling clinical […]
