All branded drugs are of good quality – Fiction
Majority of the branded drugs are of good quality – Fact
All generic drugs are of good quality – Fiction
Majority of the generic drugs are of good quality – Fact
All pharma companies take pro-patient initiatives – Fiction
Few pharma companies take pro-patient initiatives – Fact
All doctors make their cut out of prescription – Fiction
Majority of doctors make their cut out of prescription – Fact
All pharmacists are qualified for their job– Fiction
Few pharmacists are qualified for their job – Fact
All MRs are qualified for their job– Fiction
Few MRs are qualified for their job – Fact
All patients look for affordability over quality – Fiction
Majority of the patients look for affordability over quality – Fact
Government dreams to take pro-patient initiatives – Fact
Government’s steps to make them happen – no less than any fiction
We all know where the double standards lie in every “Fact & fiction” mentioned above.
Fact of irony is that inspite of India being the “Generic capital of the world”, patients are not able to afford healthcare. If it would have been all about patients:
- Government must had central regulatory check on the quality of marketed generics
- Pharma must not had followed unethical practices
- Doctors must not had taken prescription cuts
- Diagnostics must not had bribed doctors
- Pharmacists must not had differentiated on various brands of same generic, and most importantly…
“PATIENTS, WHO SHOULD BE IN THE CENTER OF HEALTHCARE SYSTEM, MUST HAVE KNOWN ABOUT THEIR DISEASE IN TOTALITY”
Patient’s 3 desires in this order: – Hanno Wolfram on twitter
- learn what the diagnosis is
- learn what the disease does to them
- understand what to do against it
Any patient engagement initiative has to anchor around these three patient needs!
The million dollar question is who would like to take the responsibility first?
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